Shenzhen, China – Canroon successfully convened its 2025 Annual Sales Conference at the company’s headquarters on March 4, bringing together sales leadership and cross-functional teams to review performance and chart the course for the year ahead. Under the theme "Aligning Strengths for Breakthrough Growth," the meeting highlighted strategic priorities for the company’s VFD and electromagnetic induction heating businesses while fostering collaborative problem-solving.

2024 in Review: Resilience Delivers Results
The CFO opened with a strong financial recap, noting Canroon achieved record performance metrics despite macroeconomic headwinds—a testament to the company’s operational discipline under General Manager Yuan’s leadership. While cost optimization and new client acquisition drove growth, the GM flagged softer demand in select regions as an area for focus.

Market Spotlights: Where We Won (and Where We Can Improve)
Regional teams shared candid takeaways:

• The overseas frequency converter division outperformed targets by locking in strategic partnerships with industrial automation leaders, boosting repeat orders.

• Challenges like pricing pressure, supply chain bottlenecks, and service gaps in competitive markets emerged as key hurdles. Proposed fixes: faster technical support and leaner logistics.

Game Plan for 2025
Leadership unveiled a growth roadmap centered on:

1. Market expansion: Launching medium-voltage converters + doubling down on premium induction heating applications for energy/industrial sectors.

2. Customer-centric tech ops: Engineers will embed with clients to co-develop industry-tailored solutions.

3. Operational upgrades: A new "Key Account SWAT Team" to slash response times, plus end-to-end supply chain streamlining.

Breaking Down Silos
The summit’s interactive workshops saw sales and operational teams jointly troubleshoot pain points—from project delays to spec misalignments—with commitments to smoother handoffs.

Celebration & Culture Moment
At the closing dinner, GM Yuan toasted the team: "Deals close on the frontlines, but growth is a company-wide mission." The informal setting sparked cross-departmental brainstorming, with engineers and account managers swapping field insights over drinks.

Looking Ahead
With commercial momentum and sharper execution, CANROON is positioned to turn 2025’s ambitions into measurable gains—one customer win at a time.